Urban Company IPO Explained: Price Band, Dates, Review & Key Numbers

From salon-at-home to appliance repairs, Urban Company has built a trusted brand in a category that’s still under-penetrated online. In this article, we cover the IPO details and timeline, how the company makes money, recent financial performance, key valuation checks, a concise SWOT, and where the fresh issue proceeds will be used.

IPO Snapshot

Sources: Company DRHP.

IPO Timeline

Source: Company DRHP.

What is Urban Company & What it does

Urban Company is a tech-enabled marketplace for in-home services - appliance repair, cleaning, and at-home salon/spa - operating across India with presence in the UAE and Singapore. It also sells "Native" branded home hardware (e.g., water purifiers, smart locks) via third-party manufacturing, and has begun rolling out "InstaHelp" (on-demand home help) in select micro-markets.

Business Verticals

• India Consumer Services (core services & consumables for pros)
• Native (Urban Company’s branded home hardware)
• International (UAE, Singapore operations)

Revenue segmentation disclosed in the offer documents.

Key Fundamentals (Consolidated)

All figures ₹ crore unless stated. FY = year ended Mar 31.

Quick read: FY25 saw 38% YoY revenue growth to ₹1,144.5 crore and first year of profitability at PAT level, helped by a deferred tax credit (₹211.2 crore). Operations also swung to a positive PBT.

Valuation (at the price band)

As disclosed in the price-band advertisement; implies premium growth expectations.

SWOT Analysis

Use of proceeds (Fresh issue: ₹472 crore)

1. Technology & cloud – ₹190 crore
2. Office lease payments – ₹75 crore
3. Marketing – ₹90 crore
4. General corporate purposes – balance (capped at ≤25% of gross proceeds)

Source: Company DRHP.

GMP watch

Recent reports suggest a grey-market premium (GMP) around ₹28 (~26–27% over the cap price) ahead of the opening - highly volatile and unofficial, so treat only as sentiment.

Conclusion

Urban Company’s IPO offers exposure to a scaled, profitable services platform in a fast-digitizing market with substantial scope for growth. However, the combination of elevated valuation, heavy OFS, recent profitability, and sector risks makes this most suitable for aggressive investors chasing listing gains or medium-term growth, not for conservative, long-term capital preservation.

FAQs

1. What are the Urban Company IPO dates and price band?

Bidding runs 10–12 September 2025 at ₹98–₹103 per share.

2. What is the lot size and the minimum investment?

Lot size is 145 shares; minimum outlay is ₹14,210 (at ₹98) or ₹14,935 (at ₹103).

3. How big is the issue and what’s the split?

₹1,900 crore total - Fresh ₹472 crore and OFS ₹1,428 crore. The company receives only the Fresh issue proceeds.

4. Who manages and registers the issue?

BRLMs: Kotak, Morgan Stanley India, Goldman Sachs (India), JM Financial. Registrar: MUFG Intime India Pvt. Ltd.

5. What’s the allocation structure?

QIB ≥75%, NII ≤15%, Retail ≤10%. Eligible employees get a ₹9/share discount.

6. When is listing?

On/around 17 September 2025 on NSE and BSE (subject to timelines).

Disclaimer: This is not investment advice. Please read the RHP/abridged prospectus and consult a licensed adviser before investing.